Why You Should Invest In Responsive Web Design

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“An ounce of prevention is worth a pound of cure”. ~ Benjamin Franklin
We’re all familiar with this well-worn expression. The same holds for your brand’s digital presence.
The landscape in which businesses operate changed forever when mobile internet usage eclipsed desktop usage for the first time in January 2014. Despite this, a vast majority of business websites are still not mobile-friendly. This not only causes inconvenience for users, but also results in a loss of business opportunity.
What is Responsive Web Design(RWD)?
Responsive Web design is an approach that suggests the design and development of a website should respond to the user’s behavior and environment based on screen size, platform and orientation. Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what device the website’s being displayed on.
Here are the reasons you should invest in responsive sites.
1. Mobile is now the 1st Screen
Today’s consumers are gravitating towards tablets, and their lives revolve around their smartphones. Mobile is no longer the 2nd or 3rd screen, it’s the 1st.
2. Increase Conversion Rates
According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.
3. Search Engines like Responsive Design
Visitors to Google’s official developer site will find that “responsive is Google’s recommended design pattern,” and for good reason. Having one single URL makes it easier for Google bot to crawl your site as well as reduces the chance of on-page SEO errors.
4. Blogging and Social Activities bring Mobile Visitors
If you have elements of blogging and social media incorporated in your digital strategy, you probably have been seeing increased mobile traffic. So, if you’re sharing out content links or links to your website and don’t have a mobile-friendly website, you’re not only going to experience high bounce rates and low conversion rates, but also a frustrated audience.
5. Need for Speed
According to the Google PageSpeed Developers, standards recommend that the content above the fold on a mobile device loads in under 1 second and the entire page loads in under 2 seconds. This is typically not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, there’s an extremely high chance they will leave your site.
The time is now to go #RWD
In conclusion, we believe that creating a responsive site is a high effort, high reward proposition. Responsive sites ensure that your customers get what they need from your site: a consistent user experience across all devices.
What do you think about responsive design? Is it something you’ve already implemented or are you planning to do so soon? We’d love to hear your perspective.

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