Using Google PageSpeed Insights to Gauge Website Performance

Gauging how fast or slow your website loads is essential in creating good user experience. We all prefer websites that load quickly – and are likely to move on to other competing sites, if that is not the case. Additionally, page load time is an important factor when it comes to search engine rankings.
According to a Kissmetrics blog post, 40% of people abandon a website that takes more than 3 seconds to load.
Google provides a tool to give you a snapshot of your site’s performance – with tailored suggestions for improving website speed and user experience. Called PageSpeed Insights, the tool measures the performance of a page for mobile and desktop devices, and provides scores from 0 to 100, including suggestions to improve performance and user experience. Each suggestion is rated with a priority indicator.
PageSpeed insights
PageSpeed Insights only considers the network-independent aspects of page performance: the server configuration, the HTML structure of a page, and its use of external resources such as images, JavaScript, and CSS. Implementing the suggestions should improve the relative performance of the page. However, the absolute performance of the page will still be dependent upon a user’s network connection.
In addition to making technical recommendations across your page, PageSpeed Insights also offers suggestions on improving above-the-fold versus full page load times. With mobile usage so ubiquitous nowadays, above-the-fold suggestions can be of significant value and can vastly improve engagement.
As marketers, we find this tool extremely helpful. Something you may want to go over with a developer.
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