The blue badge against a Twitter profile indicates or rather informs people that the particular account is a verified account of public interest. It helps people distinguish genuine user profiles from fan profiles or impersonating profiles. Twitter is the first social platform to roll out a verification feature way back in 2009. Currently, there are over 190,000 verified accounts on the platform. The verification process wasn’t very neat – Many popular and public figures couldn’t get verified on the platform because it wasn’t under their control. Until now users has no say in the verification process by Twitter’s employee administrators.
Last week, Twitter introduced an application process that can help people and public figures get verified on Twitter. So basically anyone on Twitter can make a case and request to have their accounts verified.
“We want to make it even easier for people to find creators and influencers on Twitter, so it makes sense for us to let people apply for verification,” said Twitter’s VP of user services, Tina Bhatnagar, “We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.”
The process to submit a request is quite simple. The user account should have a verified phone number, a verified email address, a bio, a profile picture, a header photo, a website and tweets set as public in Tweet privacy settings. According to Twitter, here are few common characteristics of verified accounts –
- Account carries the real name or stage name of the public figure.
- Account carries the real name of the corporation or the company. The email address for such accounts should be an official company email address.
- The profile picture and the header picture are identifiable and reflect the person, the company or the brand.
If a particular request is denied, users will be able to re-apply for verification after 30 days.
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