Conversion tracking helps you understand how effectively your ads, when clicked, lead to customer activity like a purchase on a website, an app download, or a sign-up. Setting Conversion tracking right on Adwords is hence a critical task. Data received for Conversions in AdWords is very helpful when optimizing your campaigns, the ad text, keywords etc. In this blog, we share some tips for tracking and optimizing by conversions.
- Link with Analytics
As a first step, for peace of mind, make sure that your AdWords and Analytics accounts are linked. Then, activate auto-tagging on the AdWords account. Also, check if your currency is set right for the analytics account.
- Import Conversions to Adwords
While tracking leads, refrain from adopting the ‘analytics before anything’ approach. A great way is to track conversions is to set leads as goals in analytics and then import them to Adwords. On performing this function, you can use analytics to track all conversion tracking issues as well as create an exact address to Adwords data.
- Tag Manager
This feature allows you to manage all tracking solution from a single dashboard. This is particularly useful if you spend a lot of time making code snippets on your website. These snippets are connected to various properties like WebChat, Pixels, Facebook, Twitter etc. This is a sort of file holder in which you attach all snippets and replace it with a single Tag
Manager snippet for the website. Once installed completely, you will not have to go back to make any snippet changes. You can just update it from tag Manager. Even if you are tracking efficiently, it is powerful and simple enough to consider implementing.
- Track Your Search rank
Search Rank is today the most local and inefficient metric you could track in a digital marketing exercise. Although it can be very handy when monitoring improvements and traffic changes. Tools like Local Rank Tracker can help immensely.
- Insights on Google – My Business
This is fundamental for SEO infrastructure and insights for ‘My Business’ provides great data on impressions and clicks for the listing. You will also be updated with calls generated for you, which tells a lot about how many people clicked your number. Even calls coming from
desktop users have an issue getting tracked here. Despite this, you can put to use one of the many tracking platforms for calls by creating an offline number, or voicemail
Now, as you have learned something about tracking software for your local business SEO, work towards converting those leads while making the most of whatever you choose. Since marketing is nothing but conversions for any business, stay updated with the latest tracking tools for SEO and SEM activities.