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The Rise of Video Content in Digital Learning

According to AdAge, video is omnichannel and omnipresent. With the tremendous growth of social media, online video (OLV) is pervasive — 83 percent of internet users consumed OLV in 2019.   The synergistic combination of audio and visuals works wonders to engage people with different backgrounds, cultures, and preferences for learning new information. What does this mean…

Google Kills Redirect Ads on Chrome

The internet we all love so much is powered by advertising revenue. The rich diversity of content available today is a classic case of how easy the web makes it for developers to create any content they can imagine. Most content creators are interested in providing excellent experiences for users, as that’s what brings them…

Google Updates to Local Search

Google engineers have worked pretty hard and have made plenty of changes to their local search algorithm over the years. PageRank, the algorithm used by Google Search to rank websites in their search engine results, is a way of measuring the importance of website pages. While Google shares general facts about its algorithm, the specifics…

Tips on Digital Transformation

When digital technology applies itself to all features of an organisation to create a change, an industry implementing this undergoes a digital transformation. This transformation  brings about innovation, and sidelines traditional methods. With this, you can stabilize a company when rapid innovation follows. Keep reading and find out how you can incorporate these concepts into a workable…

Marketing Operations

Marketing Operations was bound to be a central part of B-2-B marketing when businesses first started adopting the practice. Although a lot of people thought of it as a passing fad, it is clear that Marketing Operations is now the core engine making the entire marketing organization faster, smarter, and more inclusive. Its evolution has…

Content Promotion

Creating content and delivering relevant social media content consistently is a challenge by itself. And because of that, we often forget, postpone, or put off content promotion and distribution. Wondering How? The answer lies in planning. Plan your content delivery on social media and keep your marketing on track, and that will make it more…