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Analyzing Your Keywords

Keyword research can be considered the first step towards executing a successful SEO campaign. This research outlines your strategy and directs you towards competitor analysis. Additionally, today’s strategy should include voice search as one can’t just consider words typed into a search query. Although voice search is still in its initial days, it is showing…

Taking Advantage of Micro-Moments

The term Micro-Moment has been around for a few years now. But what is it all about? Micro-moments are identifiers on the time scale during the stages of a transaction. These are critical points on a customers journey and have an impact on the outcome. Essential questions regarding something of interest during a customers journey…

AI In Digital Marketing

By 2018, it is estimated that 85% customer interactions will be automated. AI holds immense potential for marketing departments and changes the perception of relationships in the customers mind. Here’s how Predictive Marketing could help you unlock the untapped potential in your business. 360 Degree Customer View – Organisations that have a single customer view can…

How To Get Top Reviews

Recommendations are important if you would like to see people try out something new. Newbies instinctively look for top reviews before trying anything. But if an acquaintance says they tried something new and had fun doing it, you would probably follow suit. As a decision maker, the recommendation mattered a lot and you went ahead…

Managing Online Reputation

If you are a business owner, you will know that having a good reputation is most important for growth. The same goes for your digital reputation, as most people in today’s digital business lifestyle go online when they have a problem, or require information regarding a specific product or service.  ORM, or Online Reputation Management,…

Youtube Channel Management

2018 is here and video content still remains the top traffic generator, with predictions stating that by 2020 it would account for 80% of all traffic. Another interesting fact is that more than 500 million hours of video is consumed by users of Youtube, every single day. The platform is growing rapidly, and now is…

Branded Content On Facebook

Facebook dropped its branded content restrictions a few years back and a rolled out an improved branded content tagging system. With this update, the number of posts that marketers pay publishers and creators to publish to their pages has increased. The people involved in this transaction had swelled four times last year. Branded content is…

Twitter Advertising Gets Better

Last week, Twitter announced a new form of advertising with ‘Sponsored Moments’, which could bring about a better partnership between advertisers and ad publishers. This comes after Facebook’s recent decision to devalue content from brands and promote community posts instead. Outlets that relied on traffic and revenue from the platform were lost in the woods. The…

UX Analytics Tools and Practices

To understand the customer journey, whats working and what not, and to understand the website UX in general, analytics is where you will find concrete answers. Doing this regularly helps in improving conversions to a great extent. Although there is no specific tool to use, there are plenty of good ones to help you analyze…