Oracle Launches B2B Audience Data Marketplace

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Targeting a B2B audience has always been perceived as difficult by marketers. In order to help marketers and brands achieve their targeting with B2B, Oracle Data Cloud launched a new B2B audience data marketplace aimed at making programmatic and data-driven B2B marketing easier.

According to Oracle, this solution will provide access to over 400 million business profiles and over 1 million U.S companies, thereby enabling account-based targeting. The solution is designed to provide a scalable and customizable targeting facility for marketers, and has the following capabilities –

  • Account-based targeting and marketing that can help reach out to decision makers at certain companies.
  • Target companies that have made certain past purchases.
  • Help target professional who have attended or are planning to attend specific industry or product related events.
  • Offers digital tools for marketers to upload and reach out to their customer databases through digital marketing campaigns.

 “Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need,”, said Oracle Data Cloud’s group VP, Rob Holland “Our account-based marketing backbone recognizes that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”

The data is integrated from Oracle BlueKai, Datalogix, AddThis, and B2B data partners such as Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, Place IQ, and TransUnion. Leadspace provides predictive analytics for the solution.

 “The challenge for B2B marketers has been connecting the account-specific needs of sales with their broader digital marketing campaigns, so their campaigns reach their targets,” , said Cisco Systems’ data scientist and marketing manager “Oracle Data Cloud is helping us reach the right decision makers in the right companies across the many devices they use at scale.”

The cloud is integrated with 200 plus platforms, providing access to not only a huge amount of B2B data in a single place, but also pre-built segments and tools to build further.

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