The internet we all love so much is powered by advertising revenue. The rich diversity of content available today is a classic case of how easy the web makes it for developers to create any content they can imagine. Most content creators are interested in providing excellent experiences for users, as that’s what brings them back. But the same flexibility provided by the web is taken advantage of with users getting redirected to other destinations. This form of rogue redirecting is extremely frustrating while rogue ads are nothing but hitches on the information highway. But Google is preparing to end this nuisance once and for all.
A redirected advertisement is one that has just moved around and circumvented the popup blocking feature, which is a standard feature in most internet browsers today. These rogue ads, usually served by the ad network without the knowledge of website operators, hijack the current page to load an ad that is often styled to look like a system warning. This is an old but prevalent tactic even today. They can also spawn additional tabs and windows while working. Beginning with Chrome v64, Google will block all redirects coming from third-party frames. This should prevent ads from doing anything to the page unless you click on them. This is not known to have gone live in the main branch of Chrome yet. Chrome v64 is currently in the Developer and Canary channels. It’ll hit beta in about a month, then it should come to the stable version of Chrome that most people use in early 2018 . Watch this video to know more about fixing these Chrome redirects.
This change goes hand-in-hand with Google’s previously announced plans to include an ad-blocker in Chrome. Although Google technically calls this a ‘filter’, it will still allow ads to be shown if they follow the right guidelines. Google is an advertising company, after all. The state of ads on the internet is a problem for Google as more and more users are justifiably blocking them to avoid annoyances like rogue redirects. By specifically blocking the worst ad practices and streamlining all the other ads, Google might convince people to learn to live with online ads. That would certainly be good for the bottom line.