Google can now Stream Apps to your Android Handset

Google has started streaming apps to Android phones so people can use them even if they are not installed on a handset.
Imagine if, in order to use the web, you had to download an app for each website you wanted to visit. To purchase from Amazon, you first needed to install an Amazon app for your browser. To share on Facebook, installation of the Facebook app for your browser would be required. That would be a nightmare.
The web put an end to this. The web browser became a universal app that let anyone open anything on the web. There is no need to download software for an online service, or an app for a specific web site. Simply launch the web browser of your choice, and you could get to anything. Moreover, search engines like Google could point you anywhere, knowing you wouldn’t need to install any special apps.
Wouldn’t it be nice if you could move between apps just as you do with the web?
This is where Google’s App Streaming comes in.
Google’s search results have included information from inside of apps for a couple years now, but Google has only been able to show those results if you have the app installed or if the app has a website, too. But now Google has another way: stream the entire app to your phone.
With app streaming, Google will effectively broadcast what you’re looking for within an app, without requiring you to download it at all. There’s no need to worry about whether you want to invest the time and bandwidth downloading some app for a one-time use. If it works as promised, you’ll be able to browse within apps with the same type of experience that you browse web pages.
Streaming only works with nine apps for now, according to TechCrunch: Hotel Tonight, Weather, Chimani, Gormey, My Horoscope, Visual Anatomy Free, Useful Knots, Daily Horoscope, and New York Subway. It also only works on phones in the US that are connected to Wi-Fi and running Android Lollipop or higher.
If you’re searching for hotel bookings, for instance, a search result from HotelTonight might appear. Because HotelTonight doesn’t let you book through its website, Google will stream the HotelTonight app, allowing you to tap through it to explore listings and make a booking.
app streaming by Google
According to BBC News, the test of the app streaming and search responses is currently only taking place in the US. Google has not said when, or if, it will be expanded to other parts of the world.
The Verge
BBC News
Marketing Land

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