Creating the best digital marketing plan is always difficult. But what you can do improve earlier work with the latest technologies and better methodologies. Here are a few guidelines to help you with templates, what to do, what not to do, and some examples to make planning easier. You can also use this to brainstorm future best practices, customer insights, SWOT analysis, value and mission statements. Success is higher if you have a strong marketing plan for the right products for the right audience, and also resonate with meaningful messages aimed at prospective customers. So what does the modified marketing plan do for your company?
-It ensures alignment of your objectives with that of the company’s
-It formalizes concepts and ideas
-It keeps the team focused
-It defines timelines and tasks
-It persuades the finance department
With discipline and focus, be ready to identify the weak areas, strengths, and the target market. Then work on creating an outline of the plan for your boss.
Define the objectives and explain how the change will attract customers, boost sales and increase brand loyalty. And you’ll be asked,
-Is it necessary? [Whether you’re updating old plans or making new ones, first prove that you have done your research, understood competitor activities, and the target market]
-Whats the cost? [You need clear numbers]
-The target? [Existing base or new customers, demonstrate the procedure]
-Measurement of Results? [Identify how you will be tracking the newsletter subscribers, clickthroughs, open rates, bounce rates and email subscribers]
First Step – What Happened Last Year?
Prepare a report on last years plan. Don’t get lost in details as only the bottom line is important. Demonstrate how you handled priorities and what the ROI was. Were the results good or did you miss the mark? Perform a SWOT analysis and check what the competitors are up to.
Second Step – New Ideas!
Once you have noted what worked and what didn’t, and with SWOT analysis completed, you should now be ready to create a new plan for your marketing agenda. Identify your competitive advantage and the innovative ideas and start solving problems. Include the content writers, operations team, campaign managers, graphic designers, SEO, SEM, anyone who plays a part should be in the brainstorming room. Also include teams that face the customer every day, like sales teams and account managers.
Third Step – The Strategy
Make it your aim to increse profit and maximize sustainability. The six P’s come into play here. The product, people, price, place, promotion, and positioning. List the assets online and draw up an action plan that focuses on tasks, schedules, cost, responsibilities, and the outcome.
Fourth Step – “The Goal”
The initial step towards planning your marketing strategy is to become SMART. These are Specific numbers, Measurable goals, Achievable goals, Relevant resources, and Timebound schedules. And more importantly, your goals have to be real. If your’s is a startup, then focus on listening and engagement to feedback to improve your products. You can focus on the growth metrics a little later. Keep it simple and go crazy with data and insights. Make sure short-term goals are in line with long-term goals, and always keep the team in the loop. Some pitfalls to avoid include assuming you know what your customers want and being complacent about the product.
Fifth Step – Next Year’s Plan!!
You’ll have a bigger checklist when doing this as you be establishing a new strategy. Analyze and prove the ROI on last years efforts. Share a vision statement with the team, and set some new ‘SMART’ goals.
Once you’ve done this, present it to the boss. Break it down and demonstrate what the team will be doing, and how it’ll be achieved.