As digital marketers, we are always on the lookout for opportunities that will help us connect with our customers better. It is thus important to keep in par with the ever-changing marketing/marketing technology trends. 2016 shall be no exception. Here are few tips that would lessen your guesswork for 2016:
- App It Up!
The most convenient method of reaching out to customers and showcasing one’s product or services is to build an app. With every Tom, Dick and Harry owning a smartphone, more and more small and midsize businesses are following the mobile app trend. Google includes app-content in its search results as well.
- Not To Forget – A Mobile-Friendly Website
Without mobile optimization, one’s website could be pushed down in Google’s search results on mobile. Google implemented this algorithm in April 2015. With the advance in mobile technology and many more users browsing the web through mobile phones and tablets, a mobile-ready website will be useful to reach out to a larger group of people.
- Visual Content Marketing
Social media already encourages brands to use visual content for their promotions. Also, with Google all set to launch the in-SERP video advertising, video ads will soon be promoted in search results. – A move aimed at broadening Google’s ad capabilities to include more multimedia rather than just links. Visual-content based marketing will thus have a clear advantage in 2016.
- Reigning Social Media
With new social platforms emerging, social media will continue to reign the online marketing landscape. New age platforms like Periscope and Snapchat have innovative and real-time features that make it interesting and important to digital marketers for their promotions. Also, Google search engine has started indexing social media content, which makes it vital for businesses to tap the giant social media.
- Mid-Screen Pop-Ups
Mid-screen pop-up ads can be effective to drive relevant downloads or email sign-ups for regular users to the website. Hard sell through giant pop ups can backfire, and hence should be avoided.
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