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The Rise of Video Content in Digital Learning

According to AdAge, video is omnichannel and omnipresent. With the tremendous growth of social media, online video (OLV) is pervasive — 83 percent of internet users consumed OLV in 2019.   The synergistic combination of audio and visuals works wonders to engage people with different backgrounds, cultures, and preferences for learning new information. What does this mean…

Tips for Tracking AdWords

Conversion tracking helps you understand how effectively your ads, when clicked, lead to customer activity like a purchase on a website, an app download, or a sign-up. Setting Conversion tracking right on Adwords is hence a critical task. Data received for Conversions in AdWords is very helpful when optimizing your campaigns, the ad text, keywords…

How To Track Local SEO and SEM

Although ‘Customer Tracking’ is an essential strategy for localized businesses, it is important that you sit down with all details of the exercise, as you commence. If the tracking setup is ethical, it answers many marketing questions. A lot of marketing strategies depend upon traffic. Developers, agencies, marketers, just throw in a tracking code and go…

Analyzing Your Keywords

Keyword research can be considered the first step towards executing a successful SEO campaign. This research outlines your strategy and directs you towards competitor analysis. Additionally, today’s strategy should include voice search as one can’t just consider words typed into a search query. Although voice search is still in its initial days, it is showing…

How To Get Top Reviews

Recommendations are important if you would like to see people try out something new. Newbies instinctively look for top reviews before trying anything. But if an acquaintance says they tried something new and had fun doing it, you would probably follow suit. As a decision maker, the recommendation mattered a lot and you went ahead…

Branded Content On Facebook

Facebook dropped its branded content restrictions a few years back and a rolled out an improved branded content tagging system. With this update, the number of posts that marketers pay publishers and creators to publish to their pages has increased. The people involved in this transaction had swelled four times last year. Branded content is…

Interactive Advertising

A more effective marketing method today is turning out to be interactive advertising via social media and other networking websites. Social media marketing involves advertising to consumers through outlets such as social networking websites, online communities, and blog operations. This provides a direct marketing approach because it targets an audience based on their interests. But…