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Hacks To Automate Your Marketing

For business owners or CMO’s, workdays are very very hectic. Meetings, upcoming campaigns and ensuring goals are met are just the starting of the list. Balancing everything, and making sure the right audience is reached at the right time make it all the more tricky. This is why many companies are turning to marketing automation. Or…

A Guide To Content Marketing

Content design, or the art of  showcasing your offerings, is an important component of your marketing strategy. Also known as ‘Inbound Marketing’, making sure your online properties have content that appeals to visitors can be a challenging task. The real potential of this strategy lies in long term engagement, despite clients looking for short term…

Tools To Avoid Fraud

The media industry has had no shortage of things to worry about when it comes to advertising. Audiences are going elsewhere to social networks like Facebook or other digital competitors like BuzzFeed. And as a result advertising revenues continue to fall, not just for print, but for digital, video and pretty much everything else. And…

Digital Marketing 2017

As the era of traditional marketing draws to a close, there are things a company might get wrong when it comes to digital marketing and marketing operations. There are hundreds of changes needed to improve marketing operations and engage consumers while making their purchasing journey simpler. Digitization has had a massive effect on the marketing function.…

Pillars Of Digital Marketing

Digital marketing includes marketing with content, email, social media and many other avenues. The last few years have changed the way in which businesses engage with customers. Earlier, the brands spoke, and that was it. But now, with social media, consumers have become more vocal, with brands taking notice and shaping their stories so that it…

Amplify Your Brand

Here’s a question for everyone. Can a brand influence a buyers behavior? Of course it can. You know about the brand and you like it. What else is there. But will it be the same always? Maybe not. Let me share an example of some research done on a few hundred students to study what…

Predictive Analytics:Challenges and Opportunities

Analytics adoption can be implemented at various levels, including tracking and preventing errors, data integration, predictive modeling and personalized modeling. While there has been significant progress from a data mining and research perspective, challenges and opportunities remain. This report seeks to throw light on how automation and AI have changed analytics in marketing. Here are…

Marketing Operations

Marketing Operations was bound to be a central part of B-2-B marketing when businesses first started adopting the practice. Although a lot of people thought of it as a passing fad, it is clear that Marketing Operations is now the core engine making the entire marketing organization faster, smarter, and more inclusive. Its evolution has…