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The Rise of Video Content in Digital Learning

According to AdAge, video is omnichannel and omnipresent. With the tremendous growth of social media, online video (OLV) is pervasive — 83 percent of internet users consumed OLV in 2019.   The synergistic combination of audio and visuals works wonders to engage people with different backgrounds, cultures, and preferences for learning new information. What does this mean…

Ensuring GDPR compliance

The new GDPR regulation is now in force, and Facebook has made a slew of announcements to comply with the strict European law. These changes would affect European users in the early stages before being implemented globally. Ensuring GDPR compliance seems to be priority number one for the Facebook team. The components of the update…

How To Generate Leads For An Educational Course

[responsivevoice_button voice=”US English Female” buttontext=”Listen to this article”]   One might have noticed these days, that the online learning industry is on a major upward trajectory. In fact, many educational institutions across the world, have launched their own, online services. Even the worlds largest professional network Linkedin has invested $1.5bn in the acquisition of a…

Optimizing a Real Estate Website

[responsivevoice_button voice=”US English Female” buttontext=”Listen to this article”]   There are many differences between regular websites and real estate sites. Temporary content, like a property on sale, is shown as a page that becomes redundant when the property is sold. Along with continuously changing content, aka new properties on sale, your website needs static content…

Taking Advantage of Micro-Moments

The term Micro-Moment has been around for a few years now. But what is it all about? Micro-moments are identifiers on the time scale during the stages of a transaction. These are critical points on a customers journey and have an impact on the outcome. Essential questions regarding something of interest during a customers journey…

Managing Online Reputation

If you are a business owner, you will know that having a good reputation is most important for growth. The same goes for your digital reputation, as most people in today’s digital business lifestyle go online when they have a problem, or require information regarding a specific product or service.  ORM, or Online Reputation Management,…

Twitter Advertising Gets Better

Last week, Twitter announced a new form of advertising with ‘Sponsored Moments’, which could bring about a better partnership between advertisers and ad publishers. This comes after Facebook’s recent decision to devalue content from brands and promote community posts instead. Outlets that relied on traffic and revenue from the platform were lost in the woods. The…

UX Analytics Tools and Practices

To understand the customer journey, whats working and what not, and to understand the website UX in general, analytics is where you will find concrete answers. Doing this regularly helps in improving conversions to a great extent. Although there is no specific tool to use, there are plenty of good ones to help you analyze…

Creating An Interactive Experience

Mobile usage has been rising and advertisers face new challenges in every year. Today the challenge lies with the attention span of viewers that get shorter every day and figuring how to do more with less. Creativity is in demand again as the preferred choice, and with today’s available technologies and faster smartphones, a new age…