5 crucial marketing skills to succeed in 2017

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Marketing is one of the many essential functions of a business, which evolves and changes in the blink of an eye. With the advancement of technology, there are new innovations, processes, channels and methods being introduced and if you don’t keep up, you will definitely miss out. Whatever we know of traditional marketing, although helpful, can negatively impact our efforts if we don’t strike a balance between the old and new. Modern marketing has emerged as one, which predominantly uses digital to engage with customers, which gives us wider reach with lower cost as compared to traditional marketing. Consumer preferences are changing. There are updates to search algorithms and how can we forget the frequent updates and features added to various social media channels. These changes call for various skills to be utilized, so as to effectively leverage these new introductions.
You may be wondering, what exactly are these skills? What do you, as a marketer need to do, to execute the marketing process to the best of your ability? Now, the list of skills required can go on and on, but what you need to do, is prioritize which skills would most benefit you. Yet, the question still remains, what skills do marketers need the most to both keep up with the industry, and excel at their jobs? Luckily, I stumbled upon this infographic from TEKsystems. It outlines five crucial skills – mostly digital ones — that marketers need to succeed this year:

  • Digital Advertising
  • Social Marketing
  • Website Design/Development
  • Content Development
  • Mobile Marketing


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