Last week, Twitter partnered with Eleague, and live-streamed its very first eSports competition on the platform. Eleague is an eSports organisation formed in partnership between Turner and WME|IMG. The semi-finals of the first season of their Counter Strike: Global Offensive tournament held on 29th July at 5 p.m ET and 10 p.m ET, and the championship finale that took place on 30th July at 4 p.m ET were streamed live on Twitter. Eleague also aired its matches live on TBS, and offered a live stream of all three matches on Twitch. Twitter-owned Periscope featured the behind-the-scenes footages of the players.
“Twitter is the native social platform for eSports and this partnership provides our passionate fans with an additional opportunity to consume ELeague content as we reach the pinnacle of our first season,” Christina Alejandre, general manager of ELeague and vice president of eSports, Turner Sports, said in a statement. “We’re excited for our first ELeague championship and look forward to offering these content experiences to our high-engaged fan base.”
eSports used the opportunity to engage the gamer-fans on Twitter, and as for Twitter, this was an opportunity for the platform to grow its gamer audience. According to Twitter, the gamer audience in the platform are some of the most active and the toughest (to manage and please) users on the network, and clearly this was an opportunity for Twitter to bring them all together.
Talking about eSports – Research firm Newzoo predicts that the global eSports market will reach $43 million by the end of 2016, up by 43 percent from last year. The company also estimates that more than a billion people will be aware of the gaming industry by the end of 2016. Obviously so, this partnership with eSports will broaden Twitter’s exposure to the segment.
“Esports fans go to Twitter to see and talk about what is happening now in competitive gaming,” said Twitter’s chief financial officer Anthony Noto “Gamers are one of the largest and most engaged audiences on Twitter, and we are thrilled to partner with Turner and WME I IMG to bring them the live content from ElLeague and Twitter commentary they are already looking for, all on one screen.”
Twitter had made several partnerships ever since it has moved into live streaming, especially in the sports category. It live-streamed Wimbledon and partnered with NFL and Pac-12 Networks. Previous to these events, the platform had teamed with National Basketball Association, CBS News and Bloomberg Media.
Clearly, through live streaming, Twitter has been able to draw diverse groups and interests into the platform.
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