You’re smart, so we don’t need to preach the importance of an email list to you. Here are some simple ways to build your email list the organic(and best!) way.
- Make your opt-in form prominent, and your value proposition clear: Place an opt-in form above the fold on every page of your website – where visitors will see them and be compelled to use them. Speaking of impossible to miss, the value proposition of your email should hit visitors over the head almost immediately. Show them the answers to “what’s in it for me?” and they’re much more likely to sign up. Be as transparent as possible so that users know what to expect in their inbox.
- Make the signup process simple: You don’t like to fill in long forms, neither do your potential subscribers. Get the basic necessary information so they can fill it in in less than 5 seconds.
- Encourage Sharing: Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an “Email to a friend” button within your email content. This is an easy way for users to quickly share the content with friends, family, and co-workers. And don’t forget to include a ‘Subscribe’ button at the bottom of your emails. This allows anyone who gets your email through sharing to easily add themselves to your mailing list.
- Incorporate Signup in E-commerce: During the checkout process on your website, be sure to include a checkbox allowing customers to sign up for your mailing list without having to fill out an additional form.
- Run contests: Promote an online contest with free giveaways, and have entrants sign up by providing their email address. Don’t forget to share your contests on social.
- Add a call-to-action button on your Facebook Business Page: Link the button to a landing page that requires an email address.
- Share your signup link on social media: Use your company’s social platforms to promote your landing page for email subscriptions. Again, be sure to communicate what they can expect to receive.
Do you know other simple ways to build your email list? Share your ideas in the comments below!
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