Digital Marketing 2017

As the era of traditional marketing draws to a close, there are things a company might get wrong when it comes to digital marketing and marketing operations. There are hundreds of changes needed to improve marketing operations and engage consumers while making their purchasing journey simpler. Digitization has had a massive effect on the marketing function….

Digital Advertising Fraud

Digital marketers have always faced a dilemma when it came to acquiring view-able impressions. They need to evaluate  media-pricing models from buying cheap impressions to buying quality impressions. Digital advertising has come a long way since it’s start in the early 1990’s. The web business has evolved from purely display advertising to  search, social and video…

Pillars Of Digital Marketing

Digital marketing includes marketing with content, email, social media and many other avenues. The last few years have changed the way in which businesses engage with customers. Earlier, the brands spoke, and that was it. But now, with social media, consumers have become more vocal, with brands taking notice and shaping their stories so that it…

Growth Marketing

Understanding where growth is possible is the first step towards creating a growth model. Although business modelling and growth marketing are both similar, the latter is a tool for prioritizing your work and assisting in decision making, while the former helps with predicting revenue. Going through the basics of this model, focus on the metrics…

Amplify Your Brand

Here’s a question for everyone. Can a brand influence a buyers behavior? Of course it can. You know about the brand and you like it. What else is there. But will it be the same always? Maybe not. Let me share an example of some research done on a few hundred students to study what…

Tips on Digital Transformation

When digital technology applies itself to all features of an organisation to create a change, an industry implementing this undergoes a digital transformation. This transformation  brings about innovation, and sidelines traditional methods. With this, you can stabilize a company when rapid innovation follows. Keep reading and find out how you can incorporate these concepts into a workable…

Predictive Analytics:Challenges and Opportunities

Analytics adoption can be implemented at various levels, including tracking and preventing errors, data integration, predictive modeling and personalized modeling. While there has been significant progress from a data mining and research perspective, challenges and opportunities remain. This report seeks to throw light on how automation and AI have changed analytics in marketing. Here are…

Marketing Operations

Marketing Operations was bound to be a central part of B-2-B marketing when businesses first started adopting the practice. Although a lot of people thought of it as a passing fad, it is clear that Marketing Operations is now the core engine making the entire marketing organization faster, smarter, and more inclusive. Its evolution has…