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Branded Content On Facebook

Facebook dropped its branded content restrictions a few years back and a rolled out an improved branded content tagging system. With this update, the number of posts that marketers pay publishers and creators to publish to their pages has increased. The people involved in this transaction had swelled four times last year. Branded content is…

Twitter Advertising Gets Better

Last week, Twitter announced a new form of advertising with ‘Sponsored Moments’, which could bring about a better partnership between advertisers and ad publishers. This comes after Facebook’s recent decision to devalue content from brands and promote community posts instead. Outlets that relied on traffic and revenue from the platform were lost in the woods. The…

UX Analytics Tools and Practices

To understand the customer journey, whats working and what not, and to understand the website UX in general, analytics is where you will find concrete answers. Doing this regularly helps in improving conversions to a great extent. Although there is no specific tool to use, there are plenty of good ones to help you analyze…

Creating An Interactive Experience

Mobile usage has been rising and advertisers face new challenges in every year. Today the challenge lies with the attention span of viewers that get shorter every day and figuring how to do more with less. Creativity is in demand again as the preferred choice, and with today’s available technologies and faster smartphones, a new age…

Interactive Advertising

A more effective marketing method today is turning out to be interactive advertising via social media and other networking websites. Social media marketing involves advertising to consumers through outlets such as social networking websites, online communities, and blog operations. This provides a direct marketing approach because it targets an audience based on their interests. But…

Growth Marketing for E-Commerce

2017 has seen the e-commerce industry growing faster than previous years, all thanks to social media, m-commerce and marketers pushing the boundaries of omni-channel strategies. Using creative strategies, industry players are gaining greater visibility while sustaining growth. Growth hacking, originally coined by Sean Ellis in the year 2010, seems to be playing an important role.…

Hacks To Automate Your Marketing

For business owners or CMO’s, workdays are very very hectic. Meetings, upcoming campaigns and ensuring goals are met are just the starting of the list. Balancing everything, and making sure the right audience is reached at the right time make it all the more tricky. This is why many companies are turning to marketing automation. Or…

Google Kills Redirect Ads on Chrome

The internet we all love so much is powered by advertising revenue. The rich diversity of content available today is a classic case of how easy the web makes it for developers to create any content they can imagine. Most content creators are interested in providing excellent experiences for users, as that’s what brings them…