If you are a business owner, you will know that having a good reputation is most important for growth. The same goes for your digital reputation, as most people in today’s digital business lifestyle go online when they have a problem, or require information regarding a specific product or service. ORM, or Online Reputation Management, is about monitoring and influencing your digital reputation on the web. Effective reputation management strategies can also provide you with new insight on increasing brand awareness. Looking at how e-commerce companies are selected based on customer reviews, now would be a great time to scale your efforts and take control over public perception of your company and services. Let us give you a few tips on getting started.
Track Mentions of Yourself, Your Company & Products – It is very important to monitor what people are saying about your company and the services. This is because you will have new visitors the next day and you would like it if they didn’t see any negative comments from the previous day or week that you might have missed. The negative stuff really flies on the internet and you should keep your guard up. Luckily there are tools you can use to make sure you don’t miss a mention of your brands name. If someone wrote a positive tweet about your product, you can re-tweet and thank them. You can also respond to an unsatisfied customer before things get out of hand, get involved, and offer a solution. The key to effective online reputation management lies in acknowledging mentions of your brand, so you can minimize the negative comments while amplifying the positive ones. Some great tools available today include BuzzBundle, Hootsuite, Reputology, etc.
Register With Your Brand Name on Key Social Media Sites – We advise that you register on ALL major social media sites using your brand or business name and secure the ownership on those sites. As registration on social media is free, you will not run the risk of having others use your brand name for different purposes. Ideally you should be using the same username across all your social accounts.
Track and Encourage Reviews Online – In the online world, your brand ambassadors and detractors have an equal opportunity to voice their opinions. Consumers hold all the power, and this can shape the online perceptions of your company. Their reviews and actions become the evidence your potential customers look for when assessing your reputation. So take a proactive approach to online reviews, and do not fear negative reviews or pretend they don’t exist. Respond to all negative reviews with solutions. Staying quiet only makes things worse. Create a system that will encourage customer reviews and ensure that they can easily submit feedback. Also summon the courage to ask for a review after the purchase has been made, or better still, give incentives to your best customers with offers and feature their testimonials on social media. Some great tools available today include Google Alerts, SocialMention, Hootsuite, Trackur, etc.
Consistency Across Social Networks – Social networks play an important role in developing your online reputation. Technically, consistency across social profiles contributes a lot. Consistency also helps people remember you, and this lays out proof that you are reliable. So keep your color schemes and layouts similar on all social profiles. This means you should make the effort to keep your messaging consistent and relevant. And the content you publish on each social network should be consistent. When it comes to reputation, monitoring social media footprint is also important. Today’s tools let one check their search score by looking at top search results on Google. Some great tools available today include FreshWeb Explorer, Rebrandly, BrandsEye, etc.
Track and Remove Spammy Links – Spammy links are an integral part of negative SEO. Like cockroaches in a dumpster. But unlike roaches, spam links can hurt your website’s Google ranking along with your online reputation. This could be a result of a competitor intentionally trying to bring down your search engine rankings. If someone creates lot of bad quality links to your site, you need a tool that provides a list of all your website’s back-links along with information on how valuable they are. Low-quality back-links usually have a warning symbol attached to help you review and decide what needs to be deleted. The easiest way to remove these bad links is to send a link removal request to the webmaster. And if they don’t remove the link, you can always disavow. This will tell the webmaster that you don’t want specific links to be considered when they assess the website. Some great tools available today include Google Disavow Links, Remove’em, LinkDelete, etc.
Build Your Influence – Great content engages the audience, provides a context for opinions to be formed, and even has an effect on purchase decisions. When created strategically, content helps you build authority in your industry. Create great content on your blog and high-authority sites to build your influence, and the ripple effect helps you get to the top of search results for your keywords. Some great tools available today include SnapWidget, Schedugram, Iconosquare, etc.
If you don’t actively monitor and improve your online reputation, you’re missing out on a huge opportunity to grow your brand, earn social proof, and drive new business.The tips shared in this article will help you get you on the right track to building a stronger online reputation. How are you managing your online reputation? Are there any additional tips you’d like to add to the list? Let us know.