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Important Instagram Updates in 2016

It has been an exponential climb for Instagram, since its birth in 2010. From a photo-sharing app to an advertising platform, Instagram has made great strides in the social media front. 2016 looks even more promising, with new updates by Instagram.

Instagram version 7.15, available for both Android and iOS, looks favourable for brands and power users. This update allows users to link up to five accounts, making it easy and less time-consuming to manage different profiles. The interface not only supports easy and quick navigation between accounts, but also helps project one’s profile/brand better.

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Instagram announced last week that view counts will soon be made available for videos. Over the last six months, the time people spent on watching Instagram videos has increased by more than 40 percent. Instagram hopes to engage better with their viewers through this update.

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References:

Official Instagram Blog

Marketing Land

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