If you frequent the Internet, you might already be aware of the existence of Adobe Flash, and how important it is to have a browser that supports Flash.
Even so, some companies and prominent personalities have expressed their concerns and raised arguments against Flash, in the past. Steve jobs referred to Flash as a Dying Technology and a ‘CPU Hog’. Amazon has stopped taking Flash Ads. Flash creator – Adobe, rebranded the Flash Professional animation tool as Animate CC to support standards-based HTML5.
Google finally made the move of eliminating Flash for display ads, and moving 100 percent HTML5 instead. Google also provided a timeline-based elimination. Right now, Flash ads are automatically converted to HTML5 on devices that do not support Flash. But, starting June 30th, 2016, display ads built in Flash format can no longer be uploaded into Ad Words and DoubleClick Digital Marketing. Also, starting January 2nd, 2017, display ads in Flash format can no longer run on the Google Display Network or through DoubleClick. This doesn’t come as a surprise, as Google have been taking baby steps towards this move for few years now – Advertisers were encouraged to switch to HTML ads and Flash-based ads were paused in its Chrome browser.
Google said the move is being made “to enhance the browsing experience for more people on more devices”.
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Official Google Blog