Short Message Service (SMS), may seem old school in this day and age, when everyone is talking about social. Although, many of us are more annoyed when we receive a text message that is irrelevant, than when we encounter an unsolicited Facebook ad, it is important to note that, text messages are more immediate to the user than any social update could ever be. On an average, 8 trillion text messages are sent and received every year. This makes SMS an integral part of mobile marketing campaigns. Read on to learn few tips to conduct successful SMS marketing campaigns.
- Highlight Your Brand
One of the biggest mistakes many brands do with SMS marketing, is not mention who they are to their customers. Highlighting the brand’s name, crisp and clear, significantly improves open rates. A user understands that the message is intended for him/her. As a marketer, it is important that the right target audience is built before shooting out SMS’.
- It’s All About THEM
The moment a user feels an SMS from a brand is un-necessary or repetitive or offers no current/future benefits, you can be sure that he/she will un-subscribe. And hence it is critical to always provide beneficial information or compelling offers. It could be in the form of coupon codes, weekly giveaways or other smart deals. For online orders, for instance, providing delivery details of the order through text messages can increase SMS opt-ins. Also, providing a hassle-free opt-out option for users will increase brand credibility.
- Integrate Social into SMS
If a brand has a good social media presence, it is a good idea to pull in your social presence to SMS. A good social presence indicates that the brand has a good number of regular followers and fans, which can be a good subscriber base for SMS campaigns. When a particular running campaign on social is integrated with mobile, users start to understand the ease and benefits of SMS subscription and hence are likely to stay subscribed.
- The Balance
It is vital to understand that the ability to be able to send an SMS to a customer, is a privilege and not a right. Hence, messages should not be sent too often. Also, messages should be kept short, simple and most importantly, timed. Meaning, open-ended messages are usually less successful than messages that have offers that expire in a while. It is a good idea to send out an SMS campaign around the time when a sense of urgency can be induced among users.
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