With great power comes great responsibility! With so many stories doing the rounds, and with opinions and judgments formed through them, Facebook CEO Mark Zuckerberg has finally decided that it is time to validate stories that influence billions of users on the platform.
The urgency started after the fake news scandal during the US presidential election. The company has decided to partner with media outlets such as Snopes, Fatcheck.org, Politifact and ABC News – all of which are part of Poynter, an international fact-checking network. Mark Zuckerberg detailed on his wall post on the action items and solutions to such problems related to fake news stories henceforth. Here is the list –
– Stronger detection – The most important thing we can do is improve our ability to classify misinformation. This means better technical systems to detect what people will flag as false before they do it themselves.
– Easy reporting – Making it much easier for people to report stories as fake will help us catch more misinformation faster.
– Third party verification – There are many respected fact checking organizations and, while we have reached out to some, we plan to learn from many more.
– Warnings – We are exploring labeling stories that have been flagged as false by third parties or our community, and showing warnings when people read or share them.
– Related articles quality – We are raising the bar for stories that appear in related articles under links in News Feed.
– Disrupting fake news economics – A lot of misinformation is driven by financially motivated spam. We’re looking into disrupting the economics with ads policies like the one we announced earlier this week, and better ad farm detection.
– Listening – We will continue to work with journalists and others in the news industry to get their input, in particular, to better understand their fact checking systems and learn from them.
These measures are effective from December 15th 2016. If Poynter verifies any post to be fake, that particular post will be marked as “Disputed by 3rd party fact-checkers”. Facebook will first take users’ inputs to identify fake news on the platform, and if more than a preset number of people mark the post as fake, then Facebook will route the post to third party fact checkers to validate.
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