Email Strategy, Facts And Figures

Electronic mail, till date, is the most powerful media marketers have, and the numbers say it all. 72% of consumers prefer email as primary means of communication with brands, and calculations show an ROI of $43 for every $1 spent on email. The following infographic, which explores creating successful email programs, starts with creating a strategy and continues with a list of ideas to generate leads. Customization can increase conversion rates by up to 10%, while automated campaigns show better transaction rates business as usual emails. Figuring out a strategy by cleaning your list, or re-engaging probable customers and removing inactive subscribers, while continuously testing everything. Follow the infographic below to understand all considerations for an email campaign.

Figuring out a strategy by cleaning your list, or re-engaging probable customers and removing inactive subscribers, while continuously testing everything. Follow the infographic below to understand all considerations for an email campaign.



 

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