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AI In Digital Marketing

By 2018, it is estimated that 85% customer interactions will be automated. AI holds immense potential for marketing departments and changes the perception of relationships in the customers mind. Here’s how Predictive Marketing could help you unlock the untapped potential in your business. 360 Degree Customer View – Organisations that have a single customer view can…

Youtube Channel Management

2018 is here and video content still remains the top traffic generator, with predictions stating that by 2020 it would account for 80% of all traffic. Another interesting fact is that more than 500 million hours of video is consumed by users of Youtube, every single day. The platform is growing rapidly, and now is…

Competitive Analysis for a Blog

Smart competition is noted to be better than cut throat competition. Your blog competition should help you understand your position in the market, instead of creating doubt. Let’s look towards the former. You need to start off with a competitive analysis, as this would help you create your strategy. This provides the insight into how…