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Ensuring GDPR compliance

The new GDPR regulation is now in force, and Facebook has made a slew of announcements to comply with the strict European law. These changes would affect European users in the early stages before being implemented globally. Ensuring GDPR compliance seems to be priority number one for the Facebook team. The components of the update…

Google Kills Redirect Ads on Chrome

The internet we all love so much is powered by advertising revenue. The rich diversity of content available today is a classic case of how easy the web makes it for developers to create any content they can imagine. Most content creators are interested in providing excellent experiences for users, as that’s what brings them…

Google Updates to Local Search

Google engineers have worked pretty hard and have made plenty of changes to their local search algorithm over the years. PageRank, the algorithm used by Google Search to rank websites in their search engine results, is a way of measuring the importance of website pages. While Google shares general facts about its algorithm, the specifics…

Digital Advertising Fraud

Digital marketers have always faced a dilemma when it came to acquiring view-able impressions. They need to evaluate  media-pricing models from buying cheap impressions to buying quality impressions. Digital advertising has come a long way since it’s start in the early 1990’s. The web business has evolved from purely display advertising to  search, social and video…

Small and Large Advertising Partners

There has been a global change in the way clients intend to deal with advertisers. And small agencies are seemingly in a position to reap the rewards. So is small the new big? Clients have been looking for real relationships with their advertising partners. They want to personally know the name on the door and know…

ROI on Analytics and Data Quality

After all the talk about data driven business models, you would be surprised to know that, as of today, less than 0.5% of all data is analyzed and used. Experts have also noted that just a small 10% increase in data accessibility will result in roughly $70 million additional net income for a Fortune 1000…

2017 – Digital Marketing Challenges

We are approaching the end of 2017 and we have organizations facing more difficulties in the field of digital marketing. With revenue and growth being priorities for all businesses, 75% of marketing professionals have focused on converting leads and more than half are prioritizing rising numbers in traffic to the website. As social platforms have…

Web 4.0 and the Internet of Things

We are entering the internet of things, but it seems as if it won’t really take off until 2020. Yes, we do have self-driving cars & connected home appliances, but it’s not mainstream yet. For example, not many of us have a self-driving car yet. This will change, and it’s not just with internet applications,…