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Taking Advantage of Micro-Moments

The term Micro-Moment has been around for a few years now. But what is it all about? Micro-moments are identifiers on the time scale during the stages of a transaction. These are critical points on a customers journey and have an impact on the outcome. Essential questions regarding something of interest during a customers journey…

Managing Online Reputation

If you are a business owner, you will know that having a good reputation is most important for growth. The same goes for your digital reputation, as most people in today’s digital business lifestyle go online when they have a problem, or require information regarding a specific product or service.  ORM, or Online Reputation Management,…

Twitter Advertising Gets Better

Last week, Twitter announced a new form of advertising with ‘Sponsored Moments’, which could bring about a better partnership between advertisers and ad publishers. This comes after Facebook’s recent decision to devalue content from brands and promote community posts instead. Outlets that relied on traffic and revenue from the platform were lost in the woods. The…

UX Analytics Tools and Practices

To understand the customer journey, whats working and what not, and to understand the website UX in general, analytics is where you will find concrete answers. Doing this regularly helps in improving conversions to a great extent. Although there is no specific tool to use, there are plenty of good ones to help you analyze…

Creating An Interactive Experience

Mobile usage has been rising and advertisers face new challenges in every year. Today the challenge lies with the attention span of viewers that get shorter every day and figuring how to do more with less. Creativity is in demand again as the preferred choice, and with today’s available technologies and faster smartphones, a new age…

Growth Marketing for E-Commerce

2017 has seen the e-commerce industry growing faster than previous years, all thanks to social media, m-commerce and marketers pushing the boundaries of omni-channel strategies. Using creative strategies, industry players are gaining greater visibility while sustaining growth. Growth hacking, originally coined by Sean Ellis in the year 2010, seems to be playing an important role.…

Hacks To Automate Your Marketing

For business owners or CMO’s, workdays are very very hectic. Meetings, upcoming campaigns and ensuring goals are met are just the starting of the list. Balancing everything, and making sure the right audience is reached at the right time make it all the more tricky. This is why many companies are turning to marketing automation. Or…

A Guide To Content Marketing

Content design, or the art of  showcasing your offerings, is an important component of your marketing strategy. Also known as ‘Inbound Marketing’, making sure your online properties have content that appeals to visitors can be a challenging task. The real potential of this strategy lies in long term engagement, despite clients looking for short term…

Tools To Avoid Fraud

The media industry has had no shortage of things to worry about when it comes to advertising. Audiences are going elsewhere to social networks like Facebook or other digital competitors like BuzzFeed. And as a result advertising revenues continue to fall, not just for print, but for digital, video and pretty much everything else. And…