Digital Marketing 2017

As the era of traditional marketing draws to a close, there are things a company might get wrong when it comes to digital marketing and marketing operations. There are hundreds of changes needed to improve marketing operations and engage consumers while making their purchasing journey simpler. Digitization has had a massive effect on the marketing function….

Pillars Of Digital Marketing

Digital marketing includes marketing with content, email, social media and many other avenues. The last few years have changed the way in which businesses engage with customers. Earlier, the brands spoke, and that was it. But now, with social media, consumers have become more vocal, with brands taking notice and shaping their stories so that it…

Amplify Your Brand

Here’s a question for everyone. Can a brand influence a buyers behavior? Of course it can. You know about the brand and you like it. What else is there. But will it be the same always? Maybe not. Let me share an example of some research done on a few hundred students to study what…

Predictive Analytics:Challenges and Opportunities

Analytics adoption can be implemented at various levels, including tracking and preventing errors, data integration, predictive modeling and personalized modeling. While there has been significant progress from a data mining and research perspective, challenges and opportunities remain. This report seeks to throw light on how automation and AI have changed analytics in marketing. Here are…

Marketing Operations

Marketing Operations was bound to be a central part of B-2-B marketing when businesses first started adopting the practice. Although a lot of people thought of it as a passing fad, it is clear that Marketing Operations is now the core engine making the entire marketing organization faster, smarter, and more inclusive. Its evolution has…

Email Strategy, Facts And Figures

Electronic mail, till date, is the most powerful media marketers have, and the numbers say it all. 72% of consumers prefer email as primary means of communication with brands, and calculations show an ROI of $43 for every $1 spent on email. The following infographic, which explores creating successful email programs, starts with creating a…