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Ensuring GDPR compliance

The new GDPR regulation is now in force, and Facebook has made a slew of announcements to comply with the strict European law. These changes would affect European users in the early stages before being implemented globally. Ensuring GDPR compliance seems to be priority number one for the Facebook team. The components of the update…

Taking Advantage of Micro-Moments

The term Micro-Moment has been around for a few years now. But what is it all about? Micro-moments are identifiers on the time scale during the stages of a transaction. These are critical points on a customers journey and have an impact on the outcome. Essential questions regarding something of interest during a customers journey…

Managing Online Reputation

If you are a business owner, you will know that having a good reputation is most important for growth. The same goes for your digital reputation, as most people in today’s digital business lifestyle go online when they have a problem, or require information regarding a specific product or service.  ORM, or Online Reputation Management,…

Twitter Advertising Gets Better

Last week, Twitter announced a new form of advertising with ‘Sponsored Moments’, which could bring about a better partnership between advertisers and ad publishers. This comes after Facebook’s recent decision to devalue content from brands and promote community posts instead. Outlets that relied on traffic and revenue from the platform were lost in the woods. The…

UX Analytics Tools and Practices

To understand the customer journey, whats working and what not, and to understand the website UX in general, analytics is where you will find concrete answers. Doing this regularly helps in improving conversions to a great extent. Although there is no specific tool to use, there are plenty of good ones to help you analyze…

Creating An Interactive Experience

Mobile usage has been rising and advertisers face new challenges in every year. Today the challenge lies with the attention span of viewers that get shorter every day and figuring how to do more with less. Creativity is in demand again as the preferred choice, and with today’s available technologies and faster smartphones, a new age…

Growth Marketing for E-Commerce

2017 has seen the e-commerce industry growing faster than previous years, all thanks to social media, m-commerce and marketers pushing the boundaries of omni-channel strategies. Using creative strategies, industry players are gaining greater visibility while sustaining growth. Growth hacking, originally coined by Sean Ellis in the year 2010, seems to be playing an important role.…