Creating An Interactive Experience

Mobile usage has been rising and advertisers face new challenges in every year. Today the challenge lies with the attention span of viewers that get shorter every day and figuring how to do more with less. Creativity is in demand again as the preferred choice, and with today’s available technologies and faster smartphones, a new age…

Growth Marketing for E-Commerce

2017 has seen the e-commerce industry growing faster than previous years, all thanks to social media, m-commerce and marketers pushing the boundaries of omni-channel strategies. Using creative strategies, industry players are gaining greater visibility while sustaining growth. Growth hacking, originally coined by Sean Ellis in the year 2010, seems to be playing an important role….

Hacks To Automate Your Marketing

For business owners or CMO’s, workdays are very very hectic. Meetings, upcoming campaigns and ensuring goals are met are just the starting of the list. Balancing everything, and making sure the right audience is reached at the right time make it all the more tricky. This is why many companies are turning to marketing automation. Or…

Digital Marketing 2017

As the era of traditional marketing draws to a close, there are things a company might get wrong when it comes to digital marketing and marketing operations. There are hundreds of changes needed to improve marketing operations and engage consumers while making their purchasing journey simpler. Digitization has had a massive effect on the marketing function….

Pillars Of Digital Marketing

Digital marketing includes marketing with content, email, social media and many other avenues. The last few years have changed the way in which businesses engage with customers. Earlier, the brands spoke, and that was it. But now, with social media, consumers have become more vocal, with brands taking notice and shaping their stories so that it…

Amplify Your Brand

Here’s a question for everyone. Can a brand influence a buyers behavior? Of course it can. You know about the brand and you like it. What else is there. But will it be the same always? Maybe not. Let me share an example of some research done on a few hundred students to study what…

Predictive Analytics:Challenges and Opportunities

Analytics adoption can be implemented at various levels, including tracking and preventing errors, data integration, predictive modeling and personalized modeling. While there has been significant progress from a data mining and research perspective, challenges and opportunities remain. This report seeks to throw light on how automation and AI have changed analytics in marketing. Here are…