Predictive Analytics:Challenges and Opportunities

Analytics adoption can be implemented at various levels, including tracking and preventing errors, data integration, predictive modeling and personalized modeling. While there has been significant progress from a data mining and research perspective, challenges and opportunities remain. This report seeks to throw light on how automation and AI have changed analytics in marketing. Here are…

Email Strategy, Facts And Figures

Electronic mail, till date, is the most powerful media marketers have, and the numbers say it all. 72% of consumers prefer email as primary means of communication with brands, and calculations show an ROI of $43 for every $1 spent on email. The following infographic, which explores creating successful email programs, starts with creating a…