Marketing Operations

Marketing Operations was bound to be a central part of B-2-B marketing when businesses first started adopting the practice. Although a lot of people thought of it as a passing fad, it is clear that Marketing Operations is now the core engine making the entire marketing organization faster, smarter, and more inclusive. Its evolution has…

Android Beats Windows As Most Popular OS

With respect to internet usage, Android is now the most popular operating system beating Windows for the first time ever. The data released Monday looked at general usage patterns across desktops, tablets, and smartphones. Internet users on the Windows platform stood at 37.92% while that on Android was estimated at 37.94%. Marking a milestone in…

Twitter Launches TwitterLite

Millions of people around the world use Twitter every day to see what is currently happening and to stay updated. However, there are barriers to the facility, which include slow internet connections, costly data, and even the lack of storage capacity. End of 2016 saw the number of smartphone users at 3.8 billion, with 45%…

WhatsApp Pay to be launched in India

Whatsapp, the world’s biggest mobile messaging service provider, will soon allow customers to share something more than just photos and videos. Having observed the Indian market and the large consumer base it provides, Whatsapp is possibly moving into online payments. The messaging giant is currently looking to hire a senior executive to head digital payment…

Mid-Roll Video-Ad Format Resurfaces

Facebook is preparing to launch mid-roll video ads, a big step towards monetizing the growing video traffic on its platform. Until date, advertising partners had no strong method to monetize the available video content as CEO Mark Zuckerberg had a strict policy against pre-roll advertisements. These ads, played at the beginning of the video, are…