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Ensuring GDPR compliance

The new GDPR regulation is now in force, and Facebook has made a slew of announcements to comply with the strict European law. These changes would affect European users in the early stages before being implemented globally. Ensuring GDPR compliance seems to be priority number one for the Facebook team. The components of the update…

Tips for Tracking AdWords

Conversion tracking helps you understand how effectively your ads, when clicked, lead to customer activity like a purchase on a website, an app download, or a sign-up. Setting Conversion tracking right on Adwords is hence a critical task. Data received for Conversions in AdWords is very helpful when optimizing your campaigns, the ad text, keywords…