Creating An Interactive Experience

Mobile usage has been rising and advertisers face new challenges in every year. Today the challenge lies with the attention span of viewers that get shorter every day and figuring how to do more with less. Creativity is in demand again as the preferred choice, and with today’s available technologies and faster smartphones, a new age…

Interactive Advertising

A more effective marketing method today is turning out to be interactive advertising via social media and other networking websites. Social media marketing involves advertising to consumers through outlets such as social networking websites, online communities, and blog operations. This provides a direct marketing approach because it targets an audience based on their interests. But…

Growth Marketing for E-Commerce

2017 has seen the e-commerce industry growing faster than previous years, all thanks to social media, m-commerce and marketers pushing the boundaries of omni-channel strategies. Using creative strategies, industry players are gaining greater visibility while sustaining growth. Growth hacking, originally coined by Sean Ellis in the year 2010, seems to be playing an important role….

Hacks To Automate Your Marketing

For business owners or CMO’s, workdays are very very hectic. Meetings, upcoming campaigns and ensuring goals are met are just the starting of the list. Balancing everything, and making sure the right audience is reached at the right time make it all the more tricky. This is why many companies are turning to marketing automation. Or…

Digital Journey

Digital is changing the competitive landscape in many industries, raising customer expectations in convenience & speed. For example, several institutions have already developed a sleek mobile presence, but their IT and operating models cannot always match the expected speed in customer facing applications. To remain competitive, they must learn from present day Fin-tech and other…