Predictive Analytics:Challenges and Opportunities

Analytics adoption can be implemented at various levels, including tracking and preventing errors, data integration, predictive modeling and personalized modeling. While there has been significant progress from a data mining and research perspective, challenges and opportunities remain. This report seeks to throw light on how automation and AI have changed analytics in marketing. Here are…

Email Strategy, Facts And Figures

Electronic mail, till date, is the most powerful media marketers have, and the numbers say it all. 72% of consumers prefer email as primary means of communication with brands, and calculations show an ROI of $43 for every $1 spent on email. The following infographic, which explores creating successful email programs, starts with creating a…

Content Promotion

Creating content and delivering relevant social media content consistently is a challenge by itself. And because of that, we often forget, postpone, or put off content promotion and distribution. Wondering How? The answer lies in planning. Plan your content delivery on social media and keep your marketing on track, and that will make it more…

How Airbnb, YouTube and Dropbox Accelerated Growth?

Growth Acceleration by Industry Majors Many industry majors have executed growth acceleration programs with fantastic results. Examples of an online hospitality service, a video platform and a cloud storage server are provided here. They have piggybacked off users, have allowed the sharing of their material easy or have just run a simple referral campaign, but…