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Analyzing Your Keywords

Keyword research can be considered the first step towards executing a successful SEO campaign. This research outlines your strategy and directs you towards competitor analysis. Additionally, today’s strategy should include voice search as one can’t just consider words typed into a search query. Although voice search is still in its initial days, it is showing…

Taking Advantage of Micro-Moments

The term Micro-Moment has been around for a few years now. But what is it all about? Micro-moments are identifiers on the time scale during the stages of a transaction. These are critical points on a customers journey and have an impact on the outcome. Essential questions regarding something of interest during a customers journey…