Apple Soon to Release Augmented Reality Glasses

Apple is now ready to venture into a new market and the latest is that it is working on the release of smart digital glasses. Bloomberg reports that these smart glasses would connect wirelessly to the iPhone and would provide displays of images and other information to the user.

Apple does not seem much affected by the recent failure of the Google Glass. CEO Tim Cook still believes that AR is the future. There are many challenges that come with developing augmented reality glasses. They need to not only be visually appealing but also need to protect others’ privacy.

“Augmented reality is going to take a while, because there are some really hard technology challenges there, but it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we lived without our phone today.”, CEO Cook said.

According to reports, Apple is currently under pressure (ever since sales of iPhones and iPads have declined) to develop new successful products, and has been speaking to suppliers and has even placed a recent order of a near-eye display from a supplier.

“AR can be really great, and we have been and continue to invest a lot in this,” Cook said in a July 26 conference call with analysts. “We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity.” 

The release is not expected until 2018.

Source : Bloomberg

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One thought on “Apple Soon to Release Augmented Reality Glasses

  1. Developing the google glasses were commercially unsuccessful, because users were not comfortable with the idea of having a gadget with the direct contact with the skin that constantly emits carcinogenic radiation. While other mobile devices such as an iPhone or a Samsung Galaxy also emit harmful radiation, they don’t have to be in direct contact with your skin all the time. The users were also unclear that why google glasses where needs and what problem does they solve. But just because one product was not successful does not mean that the other one will be a failure too. Many successful companies have been established in the market who have learned from the failures of other organizations. It might be tough for Apple to create successful reality glasses, but it is not impossible as well.

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