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6 Lesser Known Google Tools That Every Digital Marketer Should Use

Apart from Google Analytics, Google Webmasters & Google Adwords, here are 6 Google tools that every digital marketer should use:

  • Google Display Benchmarks Tool

Compare your display campaigns to those across rest of the ad industry by pulling up-to-date industry benchmarks such as click through rate, video completions, interaction rate & time and expansion rates. This tool also enables to slice the data by country, vertical, ad size and ad format.

http://richmediagallery.com/tools/benchmarks

  • Structured Data Testing Tool

“Structured data markup” is a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now. Use this tool to validate your sites structured data.

https://developers.google.com/structured-data/testing-tool/

  • Structured Data Markup Helper

Structured Data Markup Helper shows you how to update your site so that Google—and potentially other companies’ products—can understand the data it contains. Once Google understands the data on your site, your data can be presented more attractively and in new ways. This tool will help you add structured-data markup to your webpage.

https://www.google.co.in/webmasters/markup-helper/

  • Think With Google

Think with Google is a rich source for insights, trends and research in digital media & marketing for marketers. It brings about creative inspiration, industry intelligence and best practices for marketing leaders.

https://www.thinkwithgoogle.com/

Think With Google Databoard for Research Insights lets you explore insights from Google research studies, share them with others, and create your own custom infographics. Do check it out!

https://think.withgoogle.com/databoard/

  • Google Trends

Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. Marketers can get a glimpse of how keywords performed over time and get estimated forecasts on how they will perform in the future. The tool also shows interest by region and related search queries for the keyword.

https://www.google.com/trends/

  • Google Alerts

Google Alerts is a great tool to monitor the web. Monitor your own mentions as well as those of your competitors by setting up custom alerts. It also helps track new stories as they develop.

https://www.google.com/alerts

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