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Analyzing Your Keywords

Keyword research can be considered the first step towards executing a successful SEO campaign. This research outlines your strategy and directs you towards competitor analysis. Additionally, today’s strategy should include voice search as one can’t just consider words typed into a search query. Although voice search is still in its initial days, it is showing…

Taking Advantage of Micro-Moments

The term Micro-Moment has been around for a few years now. But what is it all about? Micro-moments are identifiers on the time scale during the stages of a transaction. These are critical points on a customers journey and have an impact on the outcome. Essential questions regarding something of interest during a customers journey…

AI In Digital Marketing

By 2018, it is estimated that 85% customer interactions will be automated. AI holds immense potential for marketing departments and changes the perception of relationships in the customers mind. Here’s how Predictive Marketing could help you unlock the untapped potential in your business. 360 Degree Customer View – Organisations that have a single customer view can…

How To Get Top Reviews

Recommendations are important if you would like to see people try out something new. Newbies instinctively look for top reviews before trying anything. But if an acquaintance says they tried something new and had fun doing it, you would probably follow suit. As a decision maker, the recommendation mattered a lot and you went ahead…