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Managing Online Reputation

If you are a business owner, you will know that having a good reputation is most important for growth. The same goes for your digital reputation, as most people in today’s digital business lifestyle go online when they have a problem, or require information regarding a specific product or service.  ORM, or Online Reputation Management,…

Youtube Channel Management

2018 is here and video content still remains the top traffic generator, with predictions stating that by 2020 it would account for 80% of all traffic. Another interesting fact is that more than 500 million hours of video is consumed by users of Youtube, every single day. The platform is growing rapidly, and now is…

Branded Content On Facebook

Facebook dropped its branded content restrictions a few years back and a rolled out an improved branded content tagging system. With this update, the number of posts that marketers pay publishers and creators to publish to their pages has increased. The people involved in this transaction had swelled four times last year. Branded content is…

Twitter Advertising Gets Better

Last week, Twitter announced a new form of advertising with ‘Sponsored Moments’, which could bring about a better partnership between advertisers and ad publishers. This comes after Facebook’s recent decision to devalue content from brands and promote community posts instead. Outlets that relied on traffic and revenue from the platform were lost in the woods. The…