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Digital Journey

Digital is changing the competitive landscape in many industries, raising customer expectations in convenience & speed. For example, several institutions have already developed a sleek mobile presence, but their IT and operating models cannot always match the expected speed in customer facing applications. To remain competitive, they must learn from present day Fin-tech and other…

Tools To Avoid Fraud

The media industry has had no shortage of things to worry about when it comes to advertising. Audiences are going elsewhere to social networks like Facebook or other digital competitors like BuzzFeed. And as a result advertising revenues continue to fall, not just for print, but for digital, video and pretty much everything else. And…

Digital Marketing 2017

As the era of traditional marketing draws to a close, there are things a company might get wrong when it comes to digital marketing and marketing operations. There are hundreds of changes needed to improve marketing operations and engage consumers while making their purchasing journey simpler. Digitization has had a massive effect on the marketing function.…

Digital Advertising Fraud

Digital marketers have always faced a dilemma when it came to acquiring view-able impressions. They need to evaluate  media-pricing models from buying cheap impressions to buying quality impressions. Digital advertising has come a long way since it’s start in the early 1990’s. The web business has evolved from purely display advertising to  search, social and video…

Pillars Of Digital Marketing

Digital marketing includes marketing with content, email, social media and many other avenues. The last few years have changed the way in which businesses engage with customers. Earlier, the brands spoke, and that was it. But now, with social media, consumers have become more vocal, with brands taking notice and shaping their stories so that it…

Growth Marketing

Understanding where growth is possible is the first step towards creating a growth model. Although business modelling and growth marketing are both similar, the latter is a tool for prioritizing your work and assisting in decision making, while the former helps with predicting revenue. Going through the basics of this model, focus on the metrics…