Amplify Your Brand

Here’s a question for everyone. Can a brand influence a buyers behavior? Of course it can. You know about the brand and you like it. What else is there. But will it be the same always? Maybe not. Let me share an example of some research done on a few hundred students to study what…

Tips on Digital Transformation

When digital technology applies itself to all features of an organisation to create a change, an industry implementing this undergoes a digital transformation. This transformation  brings about innovation, and sidelines traditional methods. With this, you can stabilize a company when rapid innovation follows. Keep reading and find out how you can incorporate these concepts into a workable…

Predictive Analytics:Challenges and Opportunities

Analytics adoption can be implemented at various levels, including tracking and preventing errors, data integration, predictive modeling and personalized modeling. While there has been significant progress from a data mining and research perspective, challenges and opportunities remain. This report seeks to throw light on how automation and AI have changed analytics in marketing. Here are…

Marketing Operations

Marketing Operations was bound to be a central part of B-2-B marketing when businesses first started adopting the practice. Although a lot of people thought of it as a passing fad, it is clear that Marketing Operations is now the core engine making the entire marketing organization faster, smarter, and more inclusive. Its evolution has…

Email Strategy, Facts And Figures

Electronic mail, till date, is the most powerful media marketers have, and the numbers say it all. 72% of consumers prefer email as primary means of communication with brands, and calculations show an ROI of $43 for every $1 spent on email. The following infographic, which explores creating successful email programs, starts with creating a…

Content Promotion

Creating content and delivering relevant social media content consistently is a challenge by itself. And because of that, we often forget, postpone, or put off content promotion and distribution. Wondering How? The answer lies in planning. Plan your content delivery on social media and keep your marketing on track, and that will make it more…