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Marketing Challenges – Reaching The Unmarketable

Organic and inspiring content engages a millennial. Being uninterested in the hard sell, they don’t buy into traditional marketing. Discussion, relationships, connection are needed.The brand and the personalities associated with it are more important than ever. So get real with your audience! Here’s a list of actions to overcome few of the marketing challenges:  FOLLOW…

Make Data Driven Marketing Your Strategy

Data-driven marketing has never been complicated and looks it never will be. You collect data about customers and use it to guide your marketing efforts. Although the idea is simple, its implementation may not be effortless. The amount of data being dealt with is vast and most clients are averse to trying out something new…

Navigating the Digital Disruption

Has your industry been disrupted by digital? Disruption has many stages and every industry goes through it. Things are far gloomy when one is actually in the midst of disruption’s unknown, oft-hyped initial stages. In the 1980s, steel giants famously miscalculated the potential of mini-mills. In the 1980s and 1990s, the personal computer put a…

How Airbnb, YouTube and Dropbox Accelerated Growth?

Growth Acceleration by Industry Majors Many industry majors have executed growth acceleration programs with fantastic results. Examples of an online hospitality service, a video platform and a cloud storage server are provided here. They have piggybacked off users, have allowed the sharing of their material easy or have just run a simple referral campaign, but…

How Martech Can Help Marketers Evolve?

A Marketing Technology Stack, or the ‘Martech Stack’, can vary in size and density, depending on the size and needs of the business. Because of the value provided by a Martech Stack, the space is in the middle of exponential growth. A number of channels are available, and the number of tech vendors is mind-boggling. Data from…

Small and Large Advertising Partners

There has been a global change in the way clients intend to deal with advertisers. And small agencies are seemingly in a position to reap the rewards. So is small the new big? Clients have been looking for real relationships with their advertising partners. They want to personally know the name on the door and know…

ROI on Analytics and Data Quality

After all the talk about data driven business models, you would be surprised to know that, as of today, less than 0.5% of all data is analyzed and used. Experts have also noted that just a small 10% increase in data accessibility will result in roughly $70 million additional net income for a Fortune 1000…

2017 – Digital Marketing Challenges

We are approaching the end of 2017 and we have organizations facing more difficulties in the field of digital marketing. With revenue and growth being priorities for all businesses, 75% of marketing professionals have focused on converting leads and more than half are prioritizing rising numbers in traffic to the website. As social platforms have…

Web 4.0 and the Internet of Things

We are entering the internet of things, but it seems as if it won’t really take off until 2020. Yes, we do have self-driving cars & connected home appliances, but it’s not mainstream yet. For example, not many of us have a self-driving car yet. This will change, and it’s not just with internet applications,…