Guide to OTT Advertising

Driving growth in today’s changing scenario is a challenge as CMO’s have to keep pace with evolving channels or technologies. Audiences too are multiplying at a rather astonishing pace across platforms. A growth oriented executive should pay more attention to the advent of OTT audiences that have emerged as a major segment of advertising views…

Chrome Ad Blocker From Google

Google Announces Chrome Ad Blocker

Consumers agitated over the overuse of pop-up ads breathed a sigh of relief when Google announced the launch of an ad blocker for its Chrome web browser. This announcement has marketers questioning the approach and the power it would give Google. Currently, with Google and Facebook dominating the advertising industry, 89 percent of all digital…