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Competitive Analysis for a Blog

Smart competition is noted to be better than cut throat competition. Your blog competition should help you understand your position in the market, instead of creating doubt. Let’s look towards the former. You need to start off with a competitive analysis, as this would help you create your strategy. This provides the insight into how…

Growth In Digital Payments Post Demonetization

Digital payments and the need to reduce dependence of cash have been targets for the Indian government post demonetization, and the options for these are being continually expanded. Recent reports have shown a build up in momentum with these new digital payment methods. Simple innovations with universal tools may help India leapfrog into a less…

Guide to OTT Advertising

Driving growth in today’s changing scenario is a challenge as CMO’s have to keep pace with evolving channels or technologies. Audiences too are multiplying at a rather astonishing pace across platforms. A growth oriented executive should pay more attention to the advent of OTT audiences that have emerged as a major segment of advertising views…

Who Should be Driving Digital Transformation

As we have seen, digital technology has disrupted entire industries, from hospitality to finance in the last two decades. And now, companies of all sizes are jumping on the digital transformation bandwagon to align IT innovations with business objectives and staying ahead. But who is in charge of thee efforts? Business or IT? Or importantly,…

Chrome Ad Blocker From Google

Google Announces Chrome Ad Blocker

Consumers agitated over the overuse of pop-up ads breathed a sigh of relief when Google announced the launch of an ad blocker for its Chrome web browser. This announcement has marketers questioning the approach and the power it would give Google. Currently, with Google and Facebook dominating the advertising industry, 89 percent of all digital…