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Is Social Media Monitoring Important?

Social media monitoring is not a stranger to marketing practitioners, but some don’t realise the value of implementing the same. There are at least 5,000 marketing technology companies out there, 5 to 10% of which are companies that have a focus in Social Media Monitoring&Marketing. This would not represent the entire landscape of MarTech companies…

Strategies to Drive Conversion on Mobile

It’s difficult to overstate the importance of mobile in today’s digital marketing landscape. The fact is, if you aren’t focusing on how to appeal to audiences on mobile, you’re already falling behind the competition. That being said, diving into mobile marketing may seem intimidating. Do you have the technological capabilities? Will it cost a fortune?…

Adwords for 'Life Events'

Google has been stressing the importance of winning over the so-called micro-moments section for many years now. Customers are noted to have researched and considered a purchase, and it remains crucial to be visible and stubborn in such times, sending the right message at an opportune moment on the right device, if you want to win…

Tips For Great Headlines

When an advertisement or a piece of content lacks a great headline, it does not matter how good it is. You might as well throw out the effort you spent creating it. There is little sense in dedicating time to creating content or running ads if your headlines are not compelling. It would be similar…

5 Hacks to Boost Productivity

It is now understood that social media is an essential part of an online marketing strategy and you are required to be as creative as possible to make it work. Growth hacking has come to be a hugely popular term talked about in business circles these days. With an increasing number of marketers and project…

Potential Security Risks with Growth Hacking

Growth Hacking, the process of rapid experimentation and development across various marketing channels, is one of the most effective and efficient ways of growing a business. But like any other marketing trend, there are the pros and cons of adopting this approach. There is plenty of talk regarding growth hacking, so we’ll start by separating…

Growth Hacking vs Customer Hacking

Growth hacking is the process of utilizing different marketing channels and experimenting with various product development strategies to identify the most effective and efficient ways to grow a business by acquiring more users and increasing revenue. To gain a better understanding of what growth hacking actually means and to understand where the phrase came from,…

Twitter's New Direct Messaging Cards

Twitter in a quest to provide features that users have never asked for, has announced an improved style of advertising that a user can apply to easily reach your Message inbox. This feature is called the Direct Message Card. This card is specially designed and prompts a user to click on a pre-designed automated reply.…