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Increasing Organic Traffic in 2017

Today, business owners understand both, the benefits of Search Engine Optimization and the sheer potential for transforming visitors into long-term customers. But the issue lies in finding strategies that work. We have compiled a list of proven strategies that have led to business growth. 1. Connect with Influencers – Building relationships with influencers in your…

Influencer Marketing and the Benefits

Influencer is a powerful word, right? It sure is. It conveys respect, authority and expertise. An influencer has the power to affect the decisions of other people. People from all spheres of life can act as influencers, but here we shall be talking about online influencers and how they can be used to boost your content…

Personalizing your Website

Jeff Bezos had a vision for the internet. Four years into building and Amazon became a huge emporium of books and music. He believed that 5 million customers need 5 million stores. His vision became reality for Amazon and many other e-commerce stores. Presently in the e-commerce sector, personalized product recommendations are minimum table stakes for online…

Update yourself against those who WannaCrypt you!

May 2017 arrived and the world experienced it’s latest cyber-attack. Starting in the United Kingdom, the malicious WannaCrypt software spread globally, blocking customers from data unless they paid a ransom with Bitcoin. These exploits were similar to exploits stolen from the National Security Agency, USA. In March, Microsoft had released a security update to address…

This was Google I/O 2017

At the 2017 keynote, CEO Sundar Pichai introduced some new products and shared information about their ‘AI First’ future. Lets take a look at the list of items. 1> Rethink all products for an AI First World – This being the high level promise , Google must continue to dominate its presence. An example being…

Ingredients of Great Marketing Content

Creating great content is a choice and you can choose to put in some time and work required to create this content and build a great brand. Another way would be to take the easy path and write poor content, with this path ultimately getting you nowhere. A waste of time and energy this exercise…

Top CRM Trends

The cost of acquiring new customers stands at anything between 5 to 25 times the cost os keeping an old customer. Which is why, today, in the competitive digital marketing sector, smart businesses do everything they can to show appreciation to existing customers. The unprecedented growth in CRM technologies stands testimony to this reality. Here’s…

Dominating Online Sales

Online shopping has moved from convenience to necessity within the last decade. Earlier shopping involved driving through traffic to navigate a crowded retail store that may or may not have what you required. Now, a shopper has no need to even get out of bed to go shopping. Today, shoppers can look at any sort…

5 crucial marketing skills to succeed in 2017

Marketing is one of the many essential functions of a business, which evolves and changes in the blink of an eye. With the advancement of technology, there are new innovations, processes, channels and methods being introduced and if you don’t keep up, you will definitely miss out. Whatever we know of traditional marketing, although helpful,…