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Mid-Roll Video-Ad Format Resurfaces

Facebook is preparing to launch mid-roll video ads, a big step towards monetizing the growing video traffic on its platform. Until date, advertising partners had no strong method to monetize the available video content as CEO Mark Zuckerberg had a strict policy against pre-roll advertisements. These ads, played at the beginning of the video, are…

Facebook Introduces City Guides

Every now and again there is an announcement in the travel sphere that claims to change the way we will holiday. So it’s refreshing when a new tool that’s actually useful bubbles up without the unnecessary fanfare. After a period of testing earlier this year, Facebook recently began rolling out a new tourism feature called “City…

Disputed News – Inaccurate Articles To Be Tagged

To end the circulation of fake stories, Facebook has launched the much hyped crackdown initiative of tagging as “disputed” the stories deemed false by fact checking organizations. As yet, there is no indication whether this designation will directly impact how a story is handled by Facebook’s ranking algorithms. In theory, users will be less likely…