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Final Order Made by the FTC Against Warner Brothers

Earlier this year, the Federal Trade Commission (FTC) made charges against Warner Brothers for failing to adequately disclose information about a video game “Middle Earth: Shadow of Mordor”, and also failing to disclose full information about the engagement aspects of the product. The entertainment company had paid thousands of dollars to influencers on social media…

Snapchat Adds World Lenses to its Platform

As more and more platforms are emerging and growing, the competition is obviously increasing in parallel. Both Instagram and Snapchat are fiercely competing to add extra capabilities in order to outshine the other. Snapchat added few features to its platform this week. Snapchat Stories Users can now rewind through Stories, giving them the ability to go back…

Reddit Launched Interest-Based Ad Targeting

Reddit has long been supporting subreddit ad targeting. Joining the big race of the other social media giants, Reddit announced recently that it is launching a new feature that would target users based on interests (in places, music, travel, sports, and so on) and display relevant ads. “This will allow advertisers to target audiences based…