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Brand New Capabilities Within Analytics Suite

Google had launched the Google Analytics 360 Suite this March, catering to the needs of enterprise-class marketers, and soon afterwards it released a beta version of its reporting solution called Data Studio. Yesterday, Google announced a number of new features and capabilities within the Analytics suite. The upcoming launch of a new product called Google…

Instagram Now Has 500k Active Advertisers

It has not even been a year since Instagram opened advertising within the platform, and it now has 500,000 active advertisers. In fact, five months after the launch, the platform earned 200,000 advertisers. Facebook, on the other hand, took about six years to gain 1 million active advertisers. Instagram, ever since the acquisition by Facebook (with…

Additional Time to Test Expanded Text Ads

Few months ago, Google had introduced expanded text ads, claiming that it would improve performance of ads on mobile devices. The standard format that AdWords has followed since its induction is of 25/35/35 characters within its text ad. The expanded text ad required all advertisers to transition completely into the new and longer text ad…

Google’s New Travel App – Trips

Google is literally close to tapping everything an online user could possibly need – The search engine giant recently launched the “Google Trips” app that would help plan one’s travel and also keep track of everything about the travel. The app is the result of over two years’ hard work on improving Google’s travel products.…