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Twitter Introduces More Features to Hide Abuses

Twitter had previously made efforts towards protecting its large user base from harassment on the platform. This time, it released a “quality filter” that will limit notifications received only to people a user follows on Twitter. Until now, only verified users and accounts of public figures, celebrities and brands, had the option to filter out…

Google’s Duo Vs. Apple’s FaceTime

Google has joined the race by launching a video-calling app called Duo that works on both Android and iOS smartphones. Google also announced the launch of Allo, a new messaging app at the annual I/O conference recently. Duo, unlike Google Hangouts, does not require the users to sign up using a Google account. Users can…

Oracle Launches B2B Audience Data Marketplace

Targeting a B2B audience has always been perceived as difficult by marketers. In order to help marketers and brands achieve their targeting with B2B, Oracle Data Cloud launched a new B2B audience data marketplace aimed at making programmatic and data-driven B2B marketing easier. According to Oracle, this solution will provide access to over 400 million business…

Facebook Goes Against Ad Blockers

Since the start of this year, Facebook has expressed concern regarding ad technologies that have been affecting the total ad revenue of the platform every now and then. An ad-blocking software could block advertisements from websites appearing on the platform. Since over 95 percent of Facebook’s revenue comes from advertising, these softwares are obviously a…

Users Will See Less of "Click-Bait" Stories on Facebook

Facebook recently announced that it is hoping to soon reduce what it perceives “clickbait” stories on its newsfeed. By “clickbait” stories, the social media giant refers to stories than contain misleading captions or titles that provoke users to click on the stories only to find them disappointing. Headlines that withhold or distort information will soon…