Instagram Starts Events Channels Similar to Snapchat Live Stories

Instagram had launched “Stories” last year, which is very similar to the Snapchat feature named the same. This time, it’s Events Channels, which is very similar to Snapchat’s Live Stories. The Events Channel will curate videos captured during specific events and display these videos based on users’ interests, likes, following pages, etc. The channel will…

Oracle Launches B2B Audience Data Marketplace

Targeting a B2B audience has always been perceived as difficult by marketers. In order to help marketers and brands achieve their targeting with B2B, Oracle Data Cloud launched a new B2B audience data marketplace aimed at making programmatic and data-driven B2B marketing easier. According to Oracle, this solution will provide access to over 400 million business…