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Verizon Buys Yahoo for $4.83 Billion

The bidding process for Yahoo’s core business has been going on for a good few months now. Finally, the company announced today that the board has approved the sale of its core business to Verizon for $4.83 billion. The core business includes Yahoo’s search, mobile, advertising technology, content such as Yahoo Sports, Yahoo Finance and…

Snapchat for Teens? Or Concerned Parents?

Every teen you meet is snapping or applying Snapchat filters, but according to the latest update from The Wall Street Journal, the craze is catching up with the older folks as well. The younger users are, of course, not taking it pleasantly. Per the chart below, shared by Wall Street Journal, 38 percent of the…

Use MailChimp to Take Your Email List and Campaigns Social

MailChimp introduced Social Profiles back in 2010, allowing users to get information on the social activity of their email subscribers. It allowed businesses to expand beyond just emails and receive information about how active their subscribers are on each channel, about who among their subscribers follows their brand on social channels, about popular/influential subscribers, and…