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Support For Ad Groups on Twitter Ads Editor

In August 2015, Twitter introduced Ads Editor, through which advertisers could manage their campaigns by setting budgets, defining objectives, and including creatives. But, targeting was never defined or focused for advertisers. Also, it never supported large-scale campaigns. Marketers had to make huge number of edits and additions to run each of their campaigns. Last week,…

Google Search Trends Coming Out Soon?

First noticed by Samantha from Mashable, Google is testing trending searches on its mobile platform. Several reports indicate that, as one starts to type into the search box, a drop down list containing the latest trends (with the trending icon alongside) in search are being displayed. This includes suggested videos as well. Clicking on one…

How to Make a Compelling Case Study

Case studies are easily one among the most valuable tools that every business should possess to improve as well as to prove themselves. They help in creating a realistic example of a company’s typical customer. The quality of a case study is likely to determine who your customers are going to be and also the amount…

Yahoo is Up for Sale!

Everyone took the hint when Yahoo cut down 15 percent of its workforce last year. It has been a tough ride for Yahoo – the core web advertising business has been suffering, along with the content verticals such as food, health and travel. Yahoo shares have declined 34 percent over the last year, down 20…