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Latest Email Marketing Observations

What consumers want from your email marketing campaigns is always changing. One day it’s the subject line that gets a user to open the email and the next day it is the graphics in the email that is attractive. It is important to quickly pick up trends and stay ahead of the game. #1 – Personalisation…

Google Now Lets You Customize Your Stories

It has long bothered Google Now users to repeatedly view news from sources they were once interested in and no longer are. The stories and content are based on users’ search histories and other social content. Google Now has a solution and is offering users an option to dismiss all content and stories from publishers…

Facebook Messenger – The New PayPal

Facebook Messenger is on its road to becoming an all-in-one app – The Company plans to launch a new feature that allows digital transactions through the app. The source code for Facebook messenger’s app includes commands allowing users to ‘pay in person’ or ‘pay directly in Messenger when you pick up the item’, with ‘no…

What’s New with Microsoft Bing?

Microsoft announced recently that they are giving a preview of its new Bing Search APIs and are inviting developers to try them out. The Bing Search API – version 5, provides the following functionality within the new Bing Search infrastructure: Search across hundreds of billions of web pages, images, videos, and news results Autosuggest services…

Google's Encryption Efforts for a Safer Web

As is well known, HTTPS is considered an important factor for security over the Internet. Google recently added a new section to its transparency report. The section will track progress of Google’s encryption efforts, not just for Google sites, but also for other popular third-party websites, including Facebook, Instagram, LinkedIn, Pintrest, PayPal, etc. Over 75…

Apple Opens a Support Account on Twitter

Apple’s tech-support geniuses are now on twitter, and operate by the name of @AppleSupport. “We’re here to provide tips, tricks and helpful information when you need it most. We’re available every day to answer your questions, from 5am-8pm,” the account tweeted. It is not the first time an apple account is on twitter. @AppleMusic (8M…

Google’s Search Engine Results Page Updates

On February 19th 2016, Google made the following changes to its Search Engine Results Page Worldwide, on both Google.com and search partners. Text ads in the right rail of the search results were eliminated – with the exception of product listing ad blocks for relevant queries. Also, four ads, instead of three, will appear in…