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Twitter Upgrades Analytics With Audience Insights

Twitter has launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network. Called “Audience Insights”, the dashboard provides an aggregation of user data that includes demographics, interests, purchasing behavior, television viewing behavior, lifestyle, and mobile footprint. With audience insights, you can easily discover valuable insights about your followers and the…

The Agile Approach In Digital Marketing

In today’s fast-paced, multichannel digital world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. Marketing programs that take months to build and budget for can be rendered irrelevant before they even launch, doomed by a sudden shift…

Why You Should Invest In Responsive Web Design

“An ounce of prevention is worth a pound of cure”. ~ Benjamin Franklin We’re all familiar with this well-worn expression. The same holds for your brand’s digital presence. The landscape in which businesses operate changed forever when mobile internet usage eclipsed desktop usage for the first time in January 2014. Despite this, a vast majority of…

Techmantu Earns Google Partner Status

We are very excited to announce that Techmantu Digital officially received Google Partnership Status in April, 2015. A partnership with Google establishes us as a knowledgeable expert in the realm of Search Engine Marketing as we advance our paid search management expertise. What exactly does a Google Partnership entail, you might ask? Put simply, this…